Advertorial

An advertorial page on Toffsworld costs £399 per quarter. As a guideline, a typical page is usually made up of about 450 words and about 3 images and links - but we’re flexible on this.

Advertorial pages are usually written by the client but if necessary we take the content from an existing website.

An across the board average is that each page of advertorial on Toffsworld receives 7,500 visitors a year with an average ‘click through’ rate to the destination website of between a low of 10% to a high of 30%.
These figures do not include the traffic that our clients receive as a result of correct search engine optimisation that we put in place.

This efficiency with search engines is partly why we appear in over 400 page 1 search results on Google.com alone.
Here are just some keyword examples for you to try on Google.com:- luxury goods , luxury oriental carpets , bespoke flooring , corporate membership wembley , yacht manufacturers , bespoke handmade shoes , savile row suit 

Newsletters

Toffsworld has an in-house database of approximately 11,000 plus people made up of self-registered users and contacts we've built up over the years. We also supplement our newsletter databases by buying-in qualified data from reputable sources such as Experian, US Post, Intelligent Data Services or Dun & Bradstreet.

We generally buy-in these databases when we want to boost our newsletter audience at certain times of year such as Christmas, Valentines Day, Summer Holidays etc. or we may choose to promote ourselves to specific groups such as ‘Property Owners’, ‘Investors’, ''Certified Millionaires', 'Business Owners' etc.

Those who fit the relevant profiles are sent an average of just over one newsletter a month and this additional data can boost an average newsletter to a circulation of 30,000 recipients each.

Every advertiser/client of Toffsworld is included in at least one newsletter during the term of their contract with us and can buy into more if they wish to.

Here are some previous newsletters:- (All open in a Blank screen - just close it to return to this page).

September 2008, October 2008, Christmas 2008, Christmas Sales 2008, January 2009, Valentines 2009, February 2009, March 2009 , April 2009, May 2009 , June 2009,  July 2009,  August 2009,  October 2009

Bespoke Press Releases £449

All of our Press Releases are written by professional journalists many of whom work for national newspapers.
In addition to our professional writing capabilities, we also subscribe to MediaAtlas (the biggest source of editorial contacts in the world). This service gives us access to the desktops of practically every journalist in the UK (approximately 15,000 journalists).

We regularly send subject specific newsletters to these journalists on behalf of clients – we don’t just ‘mailshot’ journalists en mass. For instance, there are more than 2,000 fashion journalists in the UK while there are only 780 International Property writers. We will only send a Fashion release to a fashion journalist and a property release to property journalist.

This accuracy means that when we do a Press Release for a client it will be read by just about every journalist in the UK who is interested in that subject. And there are thousands of these classifications we can choose from.
At another level, on behalf of clients, we can often find out in advance if a newspaper or magazine is doing a Special Feature and needs interesting items for it.

Over the years Toffsworld and its clients have been published in virtually every major publication and appeared on every major TV channel in the UK as a result of this activity.

Here are some examples of bespoke press releases:- (All open in a Blank screen - just close it to return to this page).

A Hume, Bottom Drawer, Carter Bespoke, SMW Photography, VIP Bentley, Buckland Lake Reserve, Corporate Hospitality,

Video Production from £599

Toffsworld has been involved in making hundreds of videos and TV commercials over the years either alone or in collaboration with other companies. Our current preferred partner in video production is Quanvision, a Marbella based production company.

As a partnership, we're concentrating much more on producing and advertising Video content for the Internet by displaying our clients on YouTube, MySpace, Googlevideo, iPod etc.

In this area we’re seeing higher returns on investment than from traditional spot advertising on Sky or ITV. Our analysis puts this down to the proximity of seeing an advertisement on a website and then visiting another website, as opposed to seeing an advert on television and having to visit another room in the house and switch on a computer.

This interaction between people utilizing communication technology is something that in our opinion will surpass traditional paper based brochures and business cards. Video, or cost effective video, is the future of business communication.

Here are some examples of our new wide screen business video formats:- (All open in a blank screen - just close it to return to this page).

Business Trailer, Personal Travel Group, Eat Golf TV

Television Advertising

Television advertising rates are as low as we've seen them in years and combined with an effective Internet strategy offer great potential. At the begining we secured special relationships with 14 UK Channels as well as our normal distribution that we've had in place for several years with companies such as Sky and ITV etc. TV spots/commercials range from 25-40 pounds and as high as 180 pounds on Fashion TV and Liverpool FCTV, however, we have tremendous packages as a special intro for 3 and 6-month contracts – contact us for further details.