Pure White Cloud Trading specialise in supplying luxurious and healthy wool products from New Zealand to include aromatherapy wool pillows, wool duvets, wool underlays, wool toppers, lambskins, sheepskins, cot duvets, baby rugs and pet beds.

As sole European distributors for Ellis Fibre, New Zealand,  Owners Guy and Caroline Bodger take pride in supplying innovative high quality wool products made in New Zealand/Aotearoa.

Ellis Fibre Ltd, based in the South Island of New Zealand have developed a unique wool processing method (Supawool©) which separates the wool fibres to maximise the retention of loft (up to 30% more than conventional methods). By using this process, Ellis Fibre manufacture the warmest and lightest duvets in the world.

The unique benefits of sleeping with wool include lightness and comfort all year round as wool is a purely natural fibre that breathes naturally. This helps to maintain an even body temperature, resulting in a more restful sleep. (Lack of sleep hampers the immune system and impairs speech, memory, intellectual development and innovative thinking). Wool does not harbour dustmites and therefore gives a natural relief from allergies

Sleeping under a wool duvet reduces discomfort and movement, which in turn leads to a reduced heart rate. This results in a deeper, calmer sleep. Recent Australian research has suggested that users of wool bedding can benefit from upto 800 hours of better sleep per year!

MagniWool Underblankets / Underlays and cushions combine luxurious New Zealand wool with high quality 1200 gauss magnets. These products combine the power of magnetic therapy with the natural properties of wool to promote natural wellbeing whilst you sleep or rest and offer a natural form of pain relief for many conditions.

Magnetic healing technology can help with:
- Maintaining natural health
- Arthritis
- Headaches and migraines
- Back pain, sprains, sports injuries and bone fractures
- Allergies, skin conditions and asthma
- Stress and chronic fatigue symptoms

When you sleep on a Magniwool Underblanket, you will sleep more deeply and wake feeling more refreshed and energized. Over time you will notice a reduction in aches and pains.

Aromawool pillows combine the luxury of pure wool with the addition of aromatic sachets to promote deep and restful sleep.

White Cloud Trading Company

Pure wool bedding from New Zealand for a deeper, more restful sleep