Marketing

Make sure your advertising pays off

There are two types of advertising – brand advertising and direct response advertising. Brand advertising is used by major corporations such as Pepsi-Cola to increase awareness of their brand, but for a small business it is a waste of money.
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Why every company should have its own website

It’s no exaggeration to say that in today’s business world every company needs a website - even if they don’t trade over the internet. For starters, it is a vital and highly effective marketing tool that can be used to promote your product or service, build loyalty with customers, meet their requirements and answer the questions of prospective clients.
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How to capture a niche market

In today’s modern business world, many small companies have forged a path to success by targeting a niche market. No matter how hard they try, no large retailer can be all things to all people. There are always going to be people whose needs for particular products and services are not being met. And this leaves room for the small business to meet those needs.
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What makes a good Television Advertisement?

tv advertising uk What makes a good Television Advertisement?

Good television advertising, like any advertising, is a combination of having an interesting offer, a good call to action, and then getting the offer in front of the right audience.

Internet for Business

Linux is free software

When does the Internet stop being as asset to your business and start to become a liability?

At Toffsworld we're in touch with thousands of companies a year and while it's hard to put an exact percentage on it it's probably true to say that almost 70% of the companies out there are either overspending on their Internet strategy or dramatically underspending.