Carven
Carven
In 1945 Madame Carven opened her fashion house at n¡6, Rond Point des Champs Elysees in Paris.
The address of this the head office has never changed.
Carven have much to be proud of
and has built an excellent reputation over the years dressing
queens, princesses and empresses not to mention the post-war
stars of the screen.
The 1950's saw the development of Carven men with the first fashion
collection of mens silk neckies and the launch of "Vetiver" perfume,
still their most popular fragrance for men. This was a logical
support to "Ma Griffe" a female fragrance launched in the 1940's.
Carven style was adapted for the growing airline
industry of the 1960's as the Carven Uniforms division was established
and catered for numerous airlines. At this stage of its evolution
Carven was able to focus on the growing market for accessories
with the creation of Carven Costume jewellery.
As the 1970s progressed Carven cemented its national position and pushed its
boundaries internationally. Japan in particular in the early 1970's was a strong
market for Carven, with Japanese women the cut and comfort of the Carven style
very much to their taste. This decade saw the launch of Carven accessories
and luggage in Japan . Following the success of Carven in the 1960's Air France
asked Carven to create their uniforms. To this day, Air France personnel are
still dressed by Carven, as do some French Rail Staff.
Carven in the 1980s developed licences for ready-to-wear and accessories for
men and women throughout the globe. Carven diversified bringing out a line
of golfwear for men and women as the sport gained popularity in France.
In 1991 Carven's Ready-to-Wear for Women, a stylish, high quality range of
fashionable clothing at accessible prices was launched.At this time a restructuring
of the company took place with each division coming under one central management
for the first time in years. Carven possessing a culture of diversification
has now has Carven's luxury goods for the home, which includes porcelain, carpets
and furniture, as well as a drinks line that includes Carven Champagne , Carven
Cognac and Liqueur au Cognac . That year also, "Vetiver" repackaged and
celebrating its 40th birthday. Carven Menswear opened a boutique at the Rond
Point the same year and a pure gold and silver jewellery collection is launched.
The 1990s saw Carven infiltrate the Asian markets with licence agreement in China , Taiwan and Vietnam . As the 1990's drew to a close a revival of Carven's Haute Couture activity was well underway,as new Artistic Director, Mr Edward Achour oversaw the development of a new line of women's ready-to-wear.
At the time of writing, the practicing Haute Couture houses are as follows:
Balmain, Pierre : Cardin, Pierre : Carven : Chanel : Dior, Christian : Feraud :
Givenchy : Lacroix, Christian : Lapidus, Ted : Laroche, Guy : Rabanne, Paco :
Ricci, Nina : Yves Saint Laurent : Scherrer, Jean Louis : Ungaro, Emanuel
British Made Shoes
Tailored Suits
Hand Made Suits
Aspinal of London
