Because with a good dress, you can go anywhere and you are never under or overdressed.
But the search was not as easy as Simone had initially envisaged…

Once Simone van Trojen realised that the ideal dress did not seem to exist, she took an unusual step: she designed LaDress. Based on an apparently simple model, Trojen designed a dress which would fit any woman perfectly, a versatile dress of the very highest quality.  
The woman she had in mind was a woman who is elegant yet glamorous, strong yet romantic, sporty yet graceful, active and full of life.
From the modern mother to the successful business woman, the temperamental actress, the affectionate friend, the seductive wife and the cheerful girlfriend…
any woman should be able to wear the perfect dress.
And Simone's project was successful! LaDress became the perfect dress for woman of all shapes, types and ages.
Made with love for womanly curves, a sense of style and incorporating the very best qualities, LaDress is available in a range of fabrics, prints and lengths.