The truth is that most everything sells on the internet, including diamonds and Gary Ingram from The Diamond Store proves the point by selling top quality diamonds from his website www.thediamondstore.co.uk. Recently he sold a necklace for 8,000 pounds. It seems that more and more people are feeling more and more confident about buying jewellery on line.

Buying jewellery in a shop can be quite intimidating, with shop assistants overlooking our every move and CCTV cameras peering down. Is there someone in the backroom looking? Cleary the internet does allow us to sit in the comfort of our own home and browse without pressure. Maybe even from our office we can choose that special gift online. The internet certainly is a convenient way to shop. But is it reliable? Is it going to deliver what we want? These are some of the questions I put to Gary when we met to discuss buying diamonds online.

Gary spent 17 years in north London selling luxury homes to the rich and famous and knows a thing or two about customer service; which he believes is the key to a successful business.

“At the top of the webpage is a contact number if you have a question, you can call and get the answers from a real live person, something not all internet businesses are willing to provide“, explained Gary.

All diamonds are independently certified and a gemmological report provided. The Diamond Store is a member of the British Jewellers Association and abide by their code of ethics, so no conflict diamonds here. Most of the jewellery is available as a ready made item, so you browse and buy, or for that really special item, there is a bespoke service, so you can design your own piece and own something that is truly special and unique.

Once you have made the purchase delivery is next day by Royal Mail; all fully insured. Payment is made through HSBC payment system and there is a 30 day money back guarantee, so when it arrives if it is not what you expected then you can change or get a refund. Gary is excited about the future is clearly enthusiastic about his new venture which he believes, just like diamonds, will last forever.