The James Bond franchise sure knows how to roll cars and make money from 'Product placements'.

Quantum Of Solace features what many petrolheads reckon is the best 007 car since Sean Connery’s DB5. It’s the Aston Martin DBS, which flipped over in the last Bond film, Casino Royale, and once again gets wrecked.

In Quantum Of Solace, though, this magnificent £160,000 motor is trashed in the opening sequence, when Bond is roaring through the tunnels around Lake Garda.

Aston Martin are not the only carmakers to get a look-in with this placement action. Bond, played by Daniel Craig, has a beautiful smouldering sidekick played by Olga Kurylenko, the Ukranian supermodel and she drives the new Ford Ka, which is set to become the next "big" small car. In tune with current Save The Planet thinking, it's hydrogen-powered and small, with Hydrogen Fuel Cell Electric logos all over the bonnet and boot.

Quantum Of Solace was always going to be a big earner. It had reportedly earned £50million from manufacturers for product placement, topping the previous record of £44million for Die Another Day, a film so overloaded with advertising plugs that some critics nicknamed it Buy Another Day.

In the original James Bond novels, James Bond wears a Rolex Oyster, drives a Bentley 1933 Continental, drinks Gordon's Gin, Smirnoff vodka and Tattinger Blanc de Blanc 1943 and buys his suits from Savile Row .

In Quantum Of Solace, Daniel Craig wears an Omega, sips a Coca-Cola, and uses a laptop and mobile phone by Sony.

There is even a Bond Girl perfume, being launched by Avon. It is being fronted by Gemma Arterton, who plays Agent Fields, an MI6 agent working in Bolivia and trying to keep Bond under control.

The shrewdest deal of them all, though, appears to have been struck by Ocean Sky, a British private jet company, which lent the film-makers five of its private jets, worth £100 million, for a week. In return the London-based company is featured eight times in the film, including shots inside and outside its planes and there is a woman in an Ocean Sky uniform behind the company's branded check-in desk.

It has been reported that the cost to the company, which usually charges £5,000 an hour, was £600,000 - but the return in the form of worldwide publicity is potentially worth millions.

Now that's product placement...