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When does the Internet stop being as asset to your business and start to become a liability? At Toffsworld we're in touch with thousands of companies and it's probably true to say that almost 70% of the companies we speak to are either overspending on their Internet strategy or dramatically underspending. |
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 With the credit crunch fully upon us there are a number of trends to expect in 2009.
Expect to see people doing a lot more DIY around the home and to send their car in for repairs rather than a trade in. In 2009, people will try to hold onto their assets and make the best of what they have. |
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 Make your direct response advertising pay by NOT confusing it with – brand advertising. Brand advertising is used by major corporations such as Pepsi-Cola to increase awareness of their brand, but for a small business it can be a waste of money.
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 It’s no exaggeration to say that in today’s business world every company needs a website - even if they don’t trade over the internet.
The Internet is a vital and highly effective marketing tool that can be used to promote your product or service, build loyalty with customers, meet their requirements and answer the questions of prospective clients.
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 What makes a good Television Advertisement?
Good television advertising, like any advertising, is a combination of having an interesting offer, a good call to action, and then getting the offer in front of the right audience.
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 The James Bond franchise sure knows how to roll cars and make money from 'Product placements'.
Quantum Of Solace features what many petrolheads reckon is the best 007 car since Sean Connery’s DB5. It’s the Aston Martin DBS, which flipped over in the last Bond film, Casino Royale, and once again gets wrecked. |
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 Many small companies have forged a path to success by targeting a niche market.
No matter how hard they try, no large retailer can be all things to all people. There are always going to be people whose needs for particular products and services are not being met. And this leaves room for the small business to meet those needs.
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Marketing 
